About Domino’s
Domino’s Pizza is a multinational pizza restaurant chain that offers delicious pizza, pasta, appetizers, desserts, and more.
Domino’s Pizza extends across 6 cities in Indonesia which includes Jakarta, Bekasi, Depok, Bogor, Bandung and Bali. With 109 stores in operation, Domino’s Pizza Indonesia are adding more new stores each month in a bid to reach out to all Indonesian customers.
Domino’s Pizza Indonesia is part of MAP (PT Mitra Adiperkasa, Tbk) Indonesia and Everstone Capital.
Domino’s Pizza Indonesia holds the exclusive master franchise rights for the Domino’s brand and network in Indonesia. The Domino’s brand is owned by Domino’s Pizza, Inc, a listed company in the USA.
Objectives
Goals
Domino’s and Netcore Cloud’s CSM team, embarked on a journey in H1- 2023. The primary focus was to significantly boost sales via app adoption to locals in Indonesia, and ensure to increase the number of orders placed by a single user on a quarterly basis.
Challenges
The team worked together to improve app stickiness, increase conversions, educate and emphasize users on key app features.
