The Client
SageData is a leading Business Intelligence (BI) platform that helps companies track, visualize, and manage their data. Based out of Berlin, they help their clients understand their businesses and drive growth by uncovering insights hidden in their data.
Challenge
As our client’s data analytics and business intelligence platform expanded in terms of popularity and user base, underlying unoptimized code and legacy features brought the platform’s inefficiencies and poor performance to the surface.
That apart, they were very clear on their keys to success- customer satisfaction, and rolling out new and improved features, including maximizing data security and compliance. Lastly, SageData wanted to act quickly and respond in real-time to the needs of their customers.
The client realized that the platform’s inefficiencies were causing users to drop out sooner, negatively affecting customer journey and business performance. Structural improvements, expediting platform speed, redesigning the pages, and creating streamlined workflows were some of the heavy-duty tasks that the founders of SageData outlined to improve their platform.
To help them achieve their goals, they decided to hire additional development capabilities – in the form of freelancers. And as in many cases, it did not turn out as well as expected.
