For business-to-business technology (B2B tech) vendors, documented product accessibility is increasingly becoming a sales requirement. In fact, our Sixth Annual State of Digital Accessibility Report revealed that 74% of professionals—and 81% of senior leaders—say their organization requires proof of accessibility when purchasing digital products.
But how are product vendors addressing accessibility to meet this rising market demand? What benefits are they observing as a result? And how does your commitment to accessibility compare? As part of our research, we surveyed enterprise professionals at B2B tech companies in North America and Europe about their approaches to digital accessibility.
